In this article:
What is Shaman Hub?
With Shaman Hub, sharing Marketing Email content from a global to local level, or a local to local level has never been easier (or quicker!).
Shaman Hub for Marketing Email will only show you content which has an MLR document attached, meaning that non compliant content is kept safely out of reach.
In this article we will take a closer look at how you can search for Marketing Email content in Shaman Hub, how you can save it to your local list of Marketing Email content to personalize as you please and very importantly - how you can share your best Marketing Email content to Shaman Hub to inspire your colleagues and contribute to the overall success of your organization!
How can I copy Marketing Email content from Shaman Hub?
After logging into Shaman, click “Marketing Email” in your builder dashboard.
From the Marketing Email builder overview, click the “Shaman Hub” tab.
When you arrive at your hub page, you will see some search filters on the left hand side, a list of content that has already been shared on your hub, as well as a search bar at the top of your screen to type keywords to help you find the right content for you. Let's take a closer look.
Search filters on the left:
Source: Global and local - You can choose to search for content that has been created at a global, or local level by clicking to select the corresponding filter.
Original Brand: Perhaps you are working on a specific brand team, and would like to find content relating to this specific brand. If so, this is the search filter for you.
Original language: you can search for content which has been created in your local language or in other languages.
Type: you can search for email templates, or dynamic content blocks.
Country of origin: you can search for content created by a specific country using this filter.
Good to know!
If you do not see a value in the list of filters, eg. a brand or a country, it is most likely that content for this brand or country has not yet been shared on the hub, but don´t hesitate to contact your Shaman Customer Success Manager or the Shaman Support Team (support@getshaman.com) for more information.
Search bar at the top: Simply start typing any keywords to find content relevant to your email campaign.
List of content shared on the hub: Here you can see all content currently available on your hub, sorted based on relevancy. Let’s take a look at the information you can see in this email overview.
Title: The title of the Marketing email content
Local or Global: Whether it has been created at a global or local level.
Subject line: (in case of email templates)
Summary: An AI generated summary of the contents of the email content (in English)
Created by: The name and franchise of the colleague who created this content
Likes: How many people have “liked” the email content
Duplicates: How many people have duplicated the content to their local work area
Date added: The date the content was added
Expiry date: The date this content will expire (in Shaman Hub)
Good to know!
Any newly shared content to Hub will have a “new” tag added automatically. The “new” tag remains for two weeks, advising you which content has been added recently to the Hub.
To take a closer look at email content presented in the email overview page, simply click anywhere within the email details shown.
You will be redirected to a page where you can preview the email content in both Desktop and responsive formats (on the left hand side of your screen).
On the right hand side you will see a “Duplicate email” section. If you like what you see in the preview, you can complete the details in the “Update details and duplicate to your accounts” section.
Account: Select the account where you wish to copy this email content to.
Name: Add a new name or title to your email content
Brand: You can choose to keep the inherited brand assigned to your email content, or you can click “Update” to change it to a different brand.
Language: Select the language you wish to use in your email content. If it´s different from the language in the original content, don´t worry we´ve got you! Shaman will automatically translate this to the language you have selected.
Once you have set these details, click “Duplicate”.
Good to know!
If you select another language in the duplication step, Shaman will automatically translate the email to the selected language, using AI translation. Make sure that the translation result is reviewed carefully.
Once you have clicked the “Duplicate” or “Duplicate and Translate” button, you will be redirected to the email overview page (you can take a look at this article to revise this part of creating email content in Shaman.)
Click “Design” to start personalizing the design of the email content you have copied.
If you have any doubts and want to check the original text, simply click “Show original email”.
To review any steps about adding content to your email content, please click here, or how to export your email content from Shaman, please click here.
Check out this video to see how to duplicate Marketing Email content from Shaman Hub in full:
How can I contribute to Shaman Hub?
Sharing your Marketing email content on Shaman Hub could not be easier.
Once you are ready to export your content, before you can share it with Shaman Hub, you need to create an MLR document for your email template or link it to an existing MLR document. This is because only approved materials should be shared to Hub for your colleagues to reuse.
At the top of your export options, you will see the following criteria that you can select to share with your colleagues, based on:
Brand: You can choose to only share with colleagues working with the same brand as you
Countries: You can choose to only share content with specific countries
Therapeutic Area: You can choose to only share content with users working in similar therapeutic area to you, for example: Neurology, Cardiology, etc.
If you do not want to share your Marketing email content to Shaman Hub, be sure to deactivate this toggle to prevent your email content from being shared.
On clicking “Export to Hub”, your content will be shared to your Shaman Hub.