Localise content with Hub

Use your Content Hub in Shaman to support efficient localisation of content across the organisation. In this use case, a global team already created a new, global campaign email including editable images. Now a local user wants to create their own version of this template.

Click the Email builder to start.

Switch to the Hub to browse ready-to-use email content, both from global and from other markets.

Shaman autotranslates and summarizes local content into English, so all markets can easily find it and reuse it. To see what I mean, check Spanish as original language.

You found an email with spanish as original language - as you can see its translated and summarized already

Click to view in English

The content Hub is empowered with Semantic search to make sure users find the content they need - across languages.

Click to preview the full design and content.

Thats exactly the email I need! Let’s create a duplicate so we can start localizing it.

Use our AI translation feature for quick adoptation across multiple languages.

Shaman doesn’t just translate the HTML content for you. With the Shaman Visual Builder, you can also auto translate and adapt images and graphics for your local email versions. Pretty great, right?

Click Duplicate and translate to start the localisation.

Shaman did also translate the subjectline and preheader. Lets click to preview the first impression.

Switch to the Design tab to further edit the email, fine-tune translations and visuals.

As you can see the entire email translated, including all images. You can review the translation against the original language.

Go to the visual library

In the Visual Library, you can select both global and local images and icons from Shaman or Veeva DAM. Images created in the Shaman Visual Builder—like the one selected—can be edited directly from here.

You are now in the Shaman Visual builder. Here you can edit different layers like text, images and shapes. Artwork can be originally imported via PDF. To edit the text, click the text area.

Select text you want to highlight. Next change color.

Go to export image

Click to generate a new image and update it in the visual library.

Close the Visual Builder tab. Back in the visual library, you now click replace to swap the old hero image with the one you just created.

Almost ready! Lets add a local footer

Choose a local footer with all the correct regulatory requirements prefilled.