Houston, we have a problem. Access to Health Care Professionals (HCP) has plummeted. It has declined by almost 50% over the last decade. Of course, there are multiple reasons for this and some are outside our control. Like the increasing role of payers in the decision process, leading to stricter protocols and more focus on cost.
There is one apparent reason for the decline that we cán control as marketers. EPG media concluded in a research from 2013 that more than 50% of HCPs currently say
sales reps bring little to now value.
As a marketer, you can help sales reps and medical specialists to tailor your key messages and content to the individual needs and preferences of the physician. Add
more value and be more influential – at the same time. It's time to make your Aids Details More Intelligent.
Topics in this guide:
Structure like a story
Make navigation easy
Tailor delivery based on needs
Indivualize by adding questions
Make your pages interactive
Have multiple stories ready
One key idea at the time
Why sales reps do not like detail aids
Create a sales toolbox
The power of visualisation
Benefit from animations
Simulate and calculate
Monitor data: get insights
AutoSegment with your detail aid
Get insights from your call reports