Interaction in a CLM is a great way to increase the impact of your messaging. Shaman multi-states is a simple yet powerful way to create interaction - without the need to create any html. With Shaman multi-states, you regard a slide not as a static slide, but as a series of slides. The slide has multiple states so to speak. You can use multi-states to create or mimic many different 'effects' to organize the information.

Here are some examples that hopefully provide you with inspiration, but the possibilities are endless...

Pop-up πŸ’‘

Click to enlarge. This is the most common use of multi-state slides. Just add a zoom icon to different topics and the presenter will understand that he or she can click to enlarge. Also common for more information like study design or references.

example- multiple side effects; click to get more information on each.

example- team members, click to enlarge and get bio

Tabs πŸ’‘

The big advantage of using tabs in that the presenter immediately has access to all the different topics. For example, if the slide talks about Side effects, you could add multiple tabs with aspects on side effects - eg multiple study results. Every tab is one study, on one multistate slide.

example- multiple product benefits; click to switch tab and see more information

Question-answer πŸ’‘

Start a dialogue by asking a question. A question is a great way to find out the needs and preferences of your customer, and with that, you can add more value. Just ask a question and every answer option links to separate multi-state slides.

example- ask multiple choice question and provide feedback on answer

Graph build-up πŸ’‘

If you have a complex graph, you can use multi-states to break down the graph in multiple steps. On every step, you add a piece of information. Every step is one slide. This helps the presenter to talk to the customer through the story - step-by-step.

example- graph build-up in 3 steps

Graph - storytelling πŸ’‘

This is a variant on the first one, but in this case, you add specific text and images per step. You click through the graph in multiple steps to tell the story. The graph tells the story.

example - story (in Dutch) of how Hepatitis-C can change from acute to chronic disease

Graph - highlight data πŸ’‘

When you want to highlight data in your graph, you can create two slides: one without and one with this additional data. Using multi-state, you can easily click and switch between these 2 views.

example- graph with a button to show additional data from last month

Discover the topic by clicking the image πŸ’‘

You can use a large image or visual as an overview to detailed information. Users can click on different parts of the image to open more information.

example- an infographic of the liver, which buttons for detailed information

example- an infographic of a factory, with buttons to open information about its different parts


Discover the process with a timeline πŸ’‘

You can use a timeline to organize your information. You can unpack the different stages of development over time, step by step. Click on the timeline to progress from state-to-state.

example- different stages of regression of the liver over time

example- different phases in an epidemic outbreak

Discuss a flow - step-by-step πŸ’‘

You might want to discuss a (work)flow with the customer. For example the patient journey or prescribing options. You can cut down the complete flow chart into multiple steps - on multiple slides. Now you can go through it - step by step and discuss accordingly.

example- explain the process of email clearance from sending to receiving.

Toggle for more information πŸ’‘

You want to keep your slides clean. But sometimes you need to add a lot of information. You can use the toggle effect and add buttons to 'open' a part of the slide and provide more information. Again this will be a multi-state slide.

example- open click a data set for more detailed information

Carrousel πŸ’‘

You can use a carrousel in many different ways. For images for example. Just add a right and left button in your design, maybe a progress indication with dots below and you're done. Below you can find 2 examples:

example- show why this product is so easy to use, step-by-step

example- a well-known carousel of images


Open-close columns πŸ’‘

Show 3-4 columns, each with one topic. With multi-states you can add the ability to 'open-close' every topic.

example- present the solution and open click all pillars of the solution for more details



Simple decision tree πŸ’‘

With multi-states you can also create decision trees. For example, if you click option 1 on the first slide, you go to another multistate then when you click option 2 on the first slide. With a maximum of 20 multi-states, you have many options.

example- the presenter asks a doctor about an experience with a patient-type and offers to continue discussing another patient-type.

Preparing content for every state of the animation

When you or your agency prepares the artwork, they need to create a page for every state of the animation. Every page will be a multi-state slide.

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