Remote meetings are in high demand today. From Jan-20 to Jun-20, Veeva customers have seen a very significant growth (+550%) of Remote calls. In many of these calls, customers join with their smart phones. Increasingly, sales teams request pharma marketers to repurpose their existing CLMs and adapt to smaller screens.
This article shares 10 tips on how to repurpose materials to a mobile friendly version. With ShamanGo, you can easily structure and group this new content and convert it to interactive Veeva CLM. If you need more inspiration please reach out to firstname.lastname@example.org
Tip 1: Divide your content over multiple slides
Your main challenge: space. You need to repurpose your content into an area that measures approximately 25% of the usual space. Or: 4x smaller. A simple solution is to divide your existing messages and content over multiple slides. As a rule of thumb, a mobile presentation contains 3-4x as many slides as a regular one.
Tip 2: Stick to one message per slide
This is a great tip always. Stick to one idea that you want to convey per slide. There is no downside. Some people think that more slides means more time. But imagine that you have 4 topics on one slide, and each topic takes 30sec to explain, you will need 2 minutes in total to discuss the slide. If you break the slide down into 4 slides with each one topic, you will also need 2 minutes (4 * 30sec). Just make sure you swipe more often (no need to spend a minimal amount of time on one slide) and offer easy navigation.
Tip 3: Focus by not show all information at the same time
Another approach to increase focus is not showing all information at the same time. In a remote meeting you cannot point to a specific area on a slide. The connection between what the customer hears and sees should be very clear and simple. Think like an interaction designer: show the right information at the right time. Shaman multi states is a great way to manage is. You can create a lot of interaction in a simple way: click to open a pop-up with more details, reveal a visual step-by-step, a carousel etc. Get inspired by these multi state examples.
Tip 4: Have a strong, short heading
Provide clarity and attention with a strong heading. This helps the user to orientate and focus: "Ah, this is what I need to pay attention to". Another secret of the human brain; when we listen to a story we expect it to go a certain way and we register what we hear based on those expectations (that's why breaking a story works so well). When you provide clarity on the message of your slide, it makes it soo much easier for the customer to listen to. You can enhance this effect by using a conclusive header in stead of a descriptive header.
Tip 5: More emphasis on the oral story
As you know, humans are hard wired for stories. If you add (multiple) storylines to your presentations, your message will have more impact. The main benefit of the slides is to support the oral story. A great quote in that context: "we believe what we see". You show a graph to provide trust and establish context, and then you tell a story around it.
This means you need to reduce the amount of text on your slide as much as possible. On your current slides, the story is probably written in text. But human beings simply cannot listen and read at the same time. You need to rely more on the oral story provided by the presenter, and make sure that the slides boost the effect of the messages. Of course you will need references and study design, but these can be added as pop (see multi states).
Tip 6: Make all text that you keep instantly readable
To handle the small screen space, you need to increase your font sizes. For minimal font sizes we suggest 36pt for headers and 20pt for body text. Make your headline and body copy different sizes. Different font sizes help the customer deciding on the hierarchy of the message.
We suggest a maximum of 2 lines for the header, and 3 lines for body. Don't use cursive or script fonts, a thin font weight or all uppercase copy.
Tip 7: Use visuals wherever possible
As most people are visual learners, try to substitute text with visuals as much as possible. Visuals are easier for people to process (600x faster) and are easier to grasp. Read more on visual powers.
Tip 8: Clean up your graphs
Often times graphs have details that don't add anything. You should remove these for readability and clarity. Please check the following:
remove all ticks on the x-axis and y-axis
minimize the axis labels
avoid label lines
only add markers if necessary
only add labels if necessary
use color to distinguish categories
Tip 9: Use clean, solid background without details
In design, it's all about hierarchy, clarity and focus. Where do you want the customer to focus on? You might have a great medical image for your brand. But don't use it as background. Because when you look at the page, the background requests all of your attention. Also, it will make the visual difference between slides low. Use a clean (most preferably white) solid background in stead of a visual, image or pattern.
Tip 10: Improve readability using high contrast
In addition to the previous points, increase readability not only with larger font sizes, easy to read fonts and less text, but also by increasing the contrast between text and background. Try to keep fonts black if possible. Or with a dark background, try white fonts. Assume that the colours you see on your screen will be different from what the customer is seeing. Subtile color differences will not be noticed.