Use of Approved Email has increased significantly over the last year. It is a great new channel for pharma marketers and sales reps to connect with their audience.
With Approved Email you can leverage the personal aspect. The email was sent to the customer from a known sender. Open rates will be higher accordingly. Anybody is more likely to open an email from a person he or she knows.
What are common cases to use Approved Email? In essence, reps can send an email:
Before a personal call (like an Remote invite, sending info before the call)
After the personal call (follow-up, send more information on topics discussed
Marketing events - like an invite for a webinar or congress
Product update - new information related to the product
Other - like news about the therapeutic area
ShamanGo makes it easy to create email templates, tokens (for personalisation) and email fragments (for more personalisation).
Some examples of usages for approved email are:
Before the call
Sending out a meeting invitation (remote meeting) or reminder
Sending information or meeting details prior to it happening
Sending information or reference data while conducting or in the meeting
After the call
Sending out the materials used and the topics discussed in the meeting
Product key messages
Email on Product Information/ Important Safety Information (PI page)
Email Study / Article content (Study page, reference page)
A (Veeva) survey
Contact information
Marketing events
Online campaign
Education program
Invite webinar
Invite congress
Invite for online HCP platform
Request form
Podcast series
Newsletter
Product update
New studies
New indications
New applicators, dosing
Other
Health care news
Company news