Approved Email fragments give users flexibility and higher level of customization when composing emails to HCPs.

Email fragments are pieces of content displayed in the body of the email. They can be arranged by the user to tailor the email to their needs. Like approved emails, email fragments are stored and managed in Veeva Vault to ensure compliance.

Fragments can be

  • text

  • images

  • links

When creating fragments, keep in mind that they can be shared between different products.

Fragments can be enhanced with email tokens, allowing reps to personalize their emails further. 
Read how to enhance your emails with tokens: Using Veeva tokens

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