Let’s start by defining what an anchor link is and what they do. An anchor link is a clickable button or fragment of text on a website page that allows you to navigate from one page to another. In this sense, hyperlinks are created between a source anchor and a destination anchor. The source is the text, image, or button that links to another resource and the destination is the resource that the source anchor links to.

In the HTML email editor, you can add anchor links so you can connect content on an external page that has an anchor attached. You can add them in four different scenarios, so you can:

  • Open website

  • Send email

  • Call phone number

  • Send SMS

To add an anchor link, select the text you want to add the link and click on the chain icon in the editing tab. It will ask you for the URL of the link.

The following dialogue box will come up to add the link required or modify the one already added. You can add a URL to create a link to a webpage. Please add HTTP(s):// to make it work.

Once added or modified, click on the “Save” button to save the changes you made.

Now you have created an anchor link that will help you attach more information about your content (follow the same process on the four different options).

Select “Send email” to create a link that will open a new email. Optionally you can include a pre-populated subject line:

Choose “Call Phone Number” to create a link that will make a call to the number entered into the “Phone” box.

Select “Send SMS” to create a link that will send an SMS to the number written.

By default, the content with an anchor link will appear as underlined text. To change the format, click on the “Body” tab located on the right side of the screen. It will display the following page:

At the bottom, in section “Links” click on disable in the “Underline” setting to undo this format.

If you wish to keep the text underlined, enable this feature.

Also, you can change the color of the link by clicking on the “Color” above the “Underline” setting. You can choose a color from the palette or copy the color reference code to obtain the exact color range.

You can add these links easily on your content to link the information from one page to another on your email which will help improve performance and user experience.

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