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It is often underestimated how difficult it can be to write engaging copy for approved email campaigns. And the stakes are high - the content of an email, especially the copy, is a fundamental part of whether or not the campaign will be a success.

This is where MagicCopy comes in.

MagicCopy is an AI copywriting assistant seamlessly integrated into the Shaman email editor. Using MagicCopy, you can rapidly boost the success of approved email content with your existing workflow process in Shaman, as well as avoiding the dreaded “writer's block” - without needing any copywriting skills.

The MagicCopy AI content generator creates email copy in 4 easy steps:

And also! We will take a look at MagicCopy "picklists", allowing you to generate engaging text for Veeva token pickllists easily and quickly.

Let’s take a closer look.

In the Shaman email editor, select the corresponding email content tab to the content you are creating (eg. Email template or email fragment) and then click “New”.

A pop up will appear asking for key information about the email content to be completed:

Click “Create” to be directed to the email overview section of the Shaman email editor. You can complete this information now, or after creating your email content.

From here click the "MagicCopy" tab.

You will now be redirected to the MagicCopy AI content generator where you can see a short list of fields corresponding to what email content you are creating. All of these fields are obligatory and must be completed before generating the first draft.

Good to know!

We recommend you to be as accurate as possible in your answers to these questions to ensure an appropriate and fitting response from the MagicCopy generator.

Good to know!

This list of options can be customized per account, so please reach out to your dedicated customer success manager to adapt the list according to your needs.

Good to know!

This list of options can be customized per account, so please reach out to your dedicated customer success manager to adapt the list according to your needs.

Once you are happy with your answers, click on the “Generate copy” button.

MagicCopy will now generate a first draft text for you organized by paragraphs and a call-to-action in line with your desired outcome.

After clicking “generate copy”, you will be directed to the “Copy optimizer" tab where you can review and further enhance the first draft that has been generated by MagicCopy.

In each paragraph generated, you can directly edit the text by simply clicking anywhere within the paragraph box. You will also see to the right a dropdown menu “Improve with AI”, where you have the possibility to:

If you choose to rewrite, expand or reduce the paragraph, you will notice that afterwards an “Undo” button will appear next to the paragraph box. By clicking the “undo” button, you can revert back to the previous optimization.

Good to know!

If you aren´t happy with the draft generated, you can go back to the generate stage to refine your brief by clicking the “Change Brief” button. You will be directed back to the MagicCopy AI content generator, where you can edit the existing brief, or start from the beginning to complete the obligatory fields in the briefing stage.

Once you are happy with the generated copy, click the green “Add to email design” button below the optimized paragraphs.

You will now be directed to the HTML editor, but first the option to select a design template from the gallery of templates available will appear.

Good to know!

Only design templates which contain the “MagicCopy block” will be available to use. To find out more about how to add a MagicCopy block to an existing or new design template, take a look at this article.

Simply click a design template from the gallery to select it. Or alternatively you can click the “from scratch” button in the top right corner to add the copy to a blank email canvas.

You will be directed to the email editor and depending on the option you have chosen, you will be able to view the generated copy in your existing design template or blank email canvas.

Now it's time to edit and add any other content elements (such as images, links or related piece) to your email. Take a look at this collection of articles in our help center for inspiration.

To view the full process of creating email content using MagicCopy, click here:

Once you have completed the MagicCopy briefing stage in Shaman, it is not possible to go back to this tab to generate the same brief and content. However, it is possible to use MagicCopy to rewrite text in email content in Shaman.

You will notice when selecting a text box in Shaman that an option "Rewrite" appears on the text formatting bar.

When clicked, a drawer will appear on the right hand side asking which changes you would like to make to the text. For example, do you want to make it longer, more formal, or use more simple language?

Once you have selected the option from the dropdown menu, click "Rewrite".

The proposal text will appear with three options:

Once you are happy with the text, you can click "Replace text" to automatically update the text in your email template with the newly generated MagicCopy text.

Also on the text formatting bar in Shaman, there is a "Picklist" option.

This allows you to easily and quickly create engaging options for Veeva Picklist tokens.

After clicking the "Picklist" option, you will see a drawer appear on the right hand side. The first option available is to include an empty option as default. This means that your field force will have the option to select an empty space, in the case they do not wish to select the other option(s) available.

You can then start typing your first option in the free text box before generating the MagicCopy suggestions.

You can select one of the options which appeals to you, and ask for "More like this" to review additional similar options for the picklist. Or, to create the Picklist token already, select "Insert Picklist token".

Good to know!

You can select multiple options for the Picklist simply by clicking the checkbox next to each option.

Once you have clicked "Insert Picklist token", you will see the token added to the selected text box in your email content in Shaman.

MagicCopy can be used for any language, keeping in mind the following:

The Shaman MagicCopy AI content generator is best used as a writing assistant, speeding up the process and overcoming writer's block for generic, non-emotional content. It is not recommended to rely strictly on AI for your final versions of the email copy. Human editing is still required!

What content can I create using MagicCopy?

MagicCopy is available for email templates and email fragments.

What kind of AI Content Generator is incorporated in MagicCopy?

We leverage OpenAIs API to provide MagicCopy

Is it an open AI? If yes, what happens with the data introduced in the brief? Are the data protected? Is there any risk?

We leverage the API of OpenAI to generate MagicCopy. OpenAI is a sub-processor of Shaman.

Detailed information can be found via OpenAI’s API data usage policies here:

https://openai.com/policies/api-data-usage-policies

Is there any risk of plagiarism when using MagicCopy?

Plagiarism is a sensitive topic when using AI Content Generator for highly specialized topics. However, MagicCopy is recommended for more generic content, mainly for speeding up the process and overcoming writer's block.

AI generated content triggers Spam Filters?

In the past, spam filters would strictly analyze the content of your campaigns looking for specific signals (e.g. keywords) that determined whether they should send your emails to the inbox or not. However, these days, email providers have refined their methods, prioritizing user engagement, interactions with previous emails received from the same account. Also, you can always revise the final version of the copy, in case you identify any red flags. This practice is recommended in any case, whether you are using AI generated content or not.

Can MagicCopy align email body - subject line - preheader?

Currently, the alignment between email body - subject line - preheader should be managed by the content creator. However, including the email subject line and the preheader in the brief for MagicCopy will increase the chances to obtain relevant suggestions.

Can I use MagicCopy for spelling & grammar check? Can I change tone of voice?

For the moment, MagicCopy doesn’t include spelling & grammar check or tone of voice control, but we take these into consideration as future enhancements.

After getting several options based on the first draft, am I able to go back to the previous versions?

If you choose to rewrite, expand or reduce the paragraph, you will notice that afterwards an “Undo” button will appear next to the paragraph box. By clicking the “undo” button, you can revert back to the previous optimization. It is not possible to revert back to versions prior to the most recently created optimization.