We are delighted to present to you our Shaman Hero for the first trimester of 2024 -

Dmitry Burtsev, Omni-Channel Engagement Specialist at Novartis Austria.

Dmitry has been immersed in content creation for less than a year, primarily focusing on producing approved email content. We can´t wait to delve deeper into his experience crafting engaging email content with Shaman.

What do you like most about Shaman?

UX, 👌designed, 👍support.

How easy was it to start using Shaman?

How easy is it to create and update content in Shaman?

How fast is it to create and update content in Shaman?

How likely are you to recommend Shaman to other colleagues?

What is the feature you most use in the Shaman email builder and why?

With the drag-and-drop interface, I can easily add elements like text, images, buttons, and dividers to create visually appealing and engaging email campaigns. This feature streamlines the email creation process, saving me time and effort while still enabling me to produce professional-looking emails.

Additionally, the ability to preview and test emails within the Email Builder ensures that my campaigns are optimized for different devices and email clients, enhancing deliverability and user experience.

What is your favorite feature in the Email Builder?

Insertable blocks🤘.

Please share a handy tip with us from your experience using Shaman.

Prepare more and different design templates and build always new button as new!

Can you give your colleagues a tip on how you speed up email creation?

One effective way to speed up email creation in Shaman is to utilize pre-designed email templates (design templates). By having ready-made templates tailored to common use cases or themes, you can significantly reduce the time spent on formatting and structuring emails. Additionally, leveraging Shaman's dynamic content feature allows for quick customization and personalization, further streamlining the process.

What would be your top 5 do´s and dont´s when it comes to omnichannel marketing?

Do's:

Prioritize consistent branding

Personalize content for each customer

Integrate and coordinate channels

Optimize for mobile

Measure and analyze performance

Don'ts:

Operate in channel silos

Overwhelm customers with messages

Ignore customer feedback

Provide inconsistent experiences

Neglect emerging channels

Could you tell us about a challenge that you were able to overcome using the features in Shaman?

One challenge we faced was effectively segmenting our email campaigns to target different customer groups based on their preferences and behaviors and I am looking forward to dynamic content.

Could you tell us what you think makes a great subject line?

A great subject line is concise, attention-grabbing, and relevant to the email's content. It should pique curiosity or offer value to the recipient, prompting them to open the email. Personalization and clarity!

Do you have a Shaman feature you use that none of your colleagues know about?

No, we share as much as possible.

Tell us about your go to Design template... (was it easy to create, what elements of the email editor did you use, etc)

Initially, creating takes time, but it ultimately saves time in the long run....and each week, there's a need to create or modify something new.

Could you tell us how you managed the content creation and upload to Veeva Vault (or OnCore Vault) process before you started using Shaman?

What was the biggest difference you noticed when you started using Shaman?

Before using Shaman, the content creation and upload process involved many manual steps, which was time-consuming. However, since implementing Shaman, it has become much simpler and more integrated. I'm particularly excited about the dynamic content feature, which allows for segmented distribution of content.

Do you work with different content per customer segment or persona? If so, how do you tackle that?

Start by thoroughly understanding each segment or persona's needs, preferences, and pain points. Then, create content that speaks directly to those specific interests and concerns. As one HCP communicated to me, stay practical but fancy!

Utilize data analytics and customer feedback to inform your content strategy, ensuring that it resonates with each segment.

What emails do your field force like using the most?

Based on feedback and observations, our field force tends to prefer using concise and visually appealing emails that provide relevant and actionable information. Emails that are easy to navigate and understand, with clear calls to action, are typically well-received. Specifically, they appreciate: Training and Resources, product information, event invitations.

Have you noticed any difference in the happiness and performance of your field force since you started using Shaman?

Sure! The communication capabilities of Shaman, such as personalized emails and targeted messaging, have facilitated better communication between our field force and management. Clearer communication channels have led to improved collaboration, alignment, and overall satisfaction among team members.

Do you think our Help Center is a useful resource? If so, which articles would be on your must-read list?

Best practices

As a top user you must have met our support team by now. How has your experience been contacting them since you started using Shaman?

They are responsive, knowledgeable, and always eager to assist with any questions or issues I encounter while using the platform.

What handy features do you think are currently missing from Shaman?

GIF editor, gradient colours.

What services currently not available in Shaman would you like us to provide? Eg. creation of content, localization, design services, etc

More Training and ongoing Consultation, Design Services, in special cases Content Creation Assistance.

What do you think will be the biggest trend for multichannel content?

One of the biggest trends for multichannel content in the future is likely to be increased personalization and interactivity.

Personalization: With advancements in data analytics and AI, content creators will have more opportunities to tailor content to individual preferences, behaviors, and interests.

Interactivity: Interactive content, such as quizzes, polls, interactive videos, and immersive experiences, is becoming increasingly popular as it engages audiences more effectively than static content.

What will be the focus of multichannel content in your team in the next 12 months?

Segmentation: We will prioritize enhancing the segmentation of our content across different channels, leveraging data and insights to tailor content to the specific preferences, interests, and behaviors of our audience segments.

What is your dream vacation destination?

A trip around the globe 🤭.

Tell us about a good book you have read lately.

DUNE.

What do you like to do when you´re not creating content?

Road bike rides and photography.

Tell us about a podcast, training course or ted talk that you could recommend to colleagues who do the same job as you?

Podcast "no leads, no fun" by Martin Bredl & Patrick Burmeier. This podcast covers a wide range of topics related to digital marketing, including omnichannel strategies, customer engagement, and personalized marketing tactics.