Creating a new email template or fragment from a blank canvas

How to create engaging email content "from scratch"

Katy Moore avatar
Written by Katy Moore
Updated over a week ago

In this article


What do we mean by starting an email from scratch?

If you want a completely blank canvas when creating your email template or email fragment, this option is for you. You can build your email content from the very beginning and add each element (for example, text, image or button) exactly as you want it to appear.


How do you create email content from scratch?

It couldn´t be easier!

Once you have logged in to Shaman and clicked the email icon from the menu on the left for the email editor, you will see different tabs for email templates, email fragments, and template fragments. (If you have permission to access the master design templates, you will also see a tab for design templates).

Select the tab that corresponds to the type of you want to create, eg. email template. Then click the New button (as per the screenshot) to get started. A window will appear to add the name, Product, and Language for your new email content. Name is a free text field, but Product and Language are selected from the dropdown menu. If you don´t see a Product or Language you are looking for, contact us at support@getshaman.com.

Once you have completed the information, click Create.

You will then be directed to a page that is known as the email details page. Here, you add all of the necessary information to successfully sync your content to Veeva or OnCore Vault. Check out this article to learn more about how to complete these fields.

Good to know!

In the menu on the left hand side, you will see the section headings of the information that should be completed before syncing to Veeva Vault.

Once you have completed the Veeva information, click the "MagicCopy" tab to proceed to the next step in the email content creation process in Shaman.

From here, you can choose to use MagicCopy (an AI copywriting assistant seamlessly integrated into the Shaman email editor) to generate text for your template fragment. Check out this article to learn more.

You can skip the MagicCopy step and go straight to the HTML editor by clicking the "Design" tab, or the "Skip MagicCopy option" to start creating your email template or fragment.

Before being directed to the email editor, your Design template gallery will appear. Here you will be able to see all available design templates for email fragments (relating to the Product/brand you are working with, and which work area or franchise if applicable).

As you wish to create an email template or fragment from scratch, click the "Start without template" option. You will then be redirected to a blank canvas in the email editor to start building your email content.

You might want to take a look at these articles to give you some inspiration!

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