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Brand consistent emails, created in less time and with better impact. Sounds good, right? This is possible by using an email design system. And the next good news is that now you have your brand design system implemented directly in Shaman.

Here are the main steps you need to follow:

Ready? Let´s take a closer look!

You can use the Shaman email design system in the following ways, depending on your preferred way of working:

After creating a new email template or fragment, from the design template gallery you can search using relevant tags (e.g. Brand name, “Design system”, “Global”) to easily find the new design templates in your account.

Check this article for more details on Creating a new email fragment or template from a design template.

Click the image placeholder and select one of the added images from the library, using a relevant tag (e.g. “header”, Brand name):

Check this article for more details about adding images to your email content.

When you create an email for a specific Brand, you have at hand the corresponding Brand font and color palette:

Similarly, when you drag a new content element (eg. text box or button) in from the side, they will inherit the Brand styling, without having to lift a finger:

Create email content with or without a design template. From the email canvas you can drag and drop the custom block placeholder. Then you can search using relevant tags (e.g. Brand name, “Design system”, “Global”) to easily find the new custom blocks in your account.

Check this article for more details on how to add a custom block to an email fragment or email template.

An email design system is a collection of reusable components (eg. email design templates, email fragments and content blocks) as well as standards (logo, typography, colors, imagery, and design guidelines) that guide content teams to create engaging corporate consistent emails at scale.

Based on the most essential email use cases for field teams and using the resources available in each Brand Book, we have created a set of reusable components especially for content teams to increase:

Efficiency - Instead of creating every email from scratch, you can build emails faster and more efficiently, based on the reusable components, in line with your brand guidelines.

Flexibility - The prebuilt components and predefined styles give you the flexibility to be creative within a set of standards.

Consistency - Your brand elements and guidelines are already integrated in Shaman, so you can easily maintain brand consistency in all emails, regardless of who is creating them.

Scaling - Building an effective Email Design System for your Brand in Shaman will allow you to easily adjust the reusable components for each campaign.

When creating Veeva approved email content in Shaman, you will now be able to find the following elements of email design systems, created just for you, inline with your brand colors and guidelines, seamlessly built into our email editor:

If you need additional guidance regarding the Email Designs Systems implemented in Shaman, please reach out to your dedicated Customer Success Manager.