In this article:
What is Marketing Email Builder?
Shaman Marketing Builder is an easy to use DIY email creation tool optimised specifically for Marketing cloud. If you are already familiar with the Shaman Email builder, you will feel right at home in the Marketing Email Builder!
Next to approved email, personalized mass email is a growing and important channel for life science marketing teams. The Shaman Marketing Email Builder empowers content owners to create, update and localize mass email campaigns for Salesforce Marketing Cloud, making it super easy (and fast!) for you to deliver personalised life science content for Salesforce Marketing Cloud, at scale.
Featuring design templates, dynamic content blocks, and a flexible modular content system, the Marketing Email Builder has everything you need to build deeply personalised and seamlessly compliant campaigns that make your brand shine.
What does Marketing Email Builder offer content teams?
Shaman Marketing Email Builder offers the following:
Easily create Salesforce Marketing Emails (DIY editor)
Easily create Salesforce Dynamic content blocks (DIY editor)
Support for Salesforce personalisation tokens
Configure logic that determines personalisation of dynamic content blocks in the email (leverage CRM data to tailor the content within the Email to your audience)
Export HTML ready for Salesforce Marketing Cloud, including AMPscript and upload instructions. HTML export can be used 1-on-1 in Salesforce marketing cloud without the need for further adjustments
Ensure brand consistency during design step with brand design system, access to the global image library, modular content and design templates
Which allows content teams to:
Optimise the use of mass email, easily create more emails and variants for marketing cloud
Easily create Marketing Cloud content from existing Veeva Approved Email
Easily manage the content production process, including a Test step (Litmus integration) and MLR step (integration with Veeva Vault Promomats)
Reuse your design system, templates and images for marketing cloud emails
Easily share, duplicate and localise email content across markets
Sounds great right? Let´s take a closer look!